So in class the other day, the topic of sexism came up. Professor Miller showed us the 1981 LEGO poster, and it just made me think.
If you think about it, there are people who assume that everything has to do with race or, everything has to do with gender. But that is not the case. The Oscars this year was hosted by Chris Rock, whom as we all know is Black. And as you all also may know, there was a huge controversy regarding the lack of nominations among the Black actors/actresses. In fact, it became such a huge problem, that many people boycotted the Oscars. But, you know what Chris Rock said in his opening monologue? He said, "Everything’s not sexism, everything’s not racism", and he’s right.
Now this brings me to the LEGO poster. There are people who think this was made to show that girls play with LEGOS. But I did some research and that isn’t exactly the case. Basically, what it’s teaching is to stop gender segmenting children’s toys. In fact, Huffington Post news editor writes:
"This little girl is holding a LEGO set. The LEGOs are not pink or “made for girls.” She isn’t even wearing pink. The copy is about “younger children” who “build for fun.” Not just “girls” who build. ALL KIDS. In an age when little girls and boys are treated as though they are two entirely different species by toy marketers, this 1981 ad for LEGO — one of our favorite images ever — issues an important reminder."
And the clothes the girl is wearing, those were literally her own clothes that she chose to wear.
"And those were her own clothes—the comfy jeans and blue striped t-shirt and sneakers without a hint of pink that she wore in off the street." (womenyoushouldknow.net)
This ad was not made to show that girls were treated any less than boys. This was created to show that ALL kids play with LEGO’s. In fact, it was mostly to show other toy companies to stop putting girls and boys into separate categories.
"Let’s give all children a world of play that includes all colors and all possibilities, and let’s market it that way" (womenyoushouldknow.net).
And like Chris Rock once said in his opening Oscars monologue, "Everything’s not sexism, everything is not racism."
*if you want to check out the article: http://www.womenyoushouldknow.net/little-girl-1981-lego-ad-grown-shes-got-something-say/ *